Sell your home

The 88 Day Plan, step by step

A home sells because of the plan behind it. Here is exactly how we get yours from listed to closed — in writing, before you sign anything.

  1. 1

    Strategy and pricing

    Week 1

    We walk the home, review comparable sales, and agree on a price that attracts offers.

  2. 2

    Preparation

    Weeks 1 to 2

    I coordinate vendors, repairs, staging, and photography so the home is ready for its first showing.

  3. 3

    Demand first

    Pre-launch

    Daily prospecting to buyers and agents, coming-soon marketing, and my database of past clients and partners.

  4. 4

    Showings and feedback

    Launch to offer

    Showings, feedback, and weekly updates. You always know what's happening.

  5. 5

    Negotiation and closing

    Offer to close

    Negotiation, inspections, appraisal, and closing handled by my team, with you informed at every step.

Free guides

Two guides before you list again

Twenty years of listings, written down. Pick the one that fits where you are.

The Seller Guide

How I price, prepare, and market a home so it sells in 88 days: what to fix, what to skip, and what buyers in Southern California pay for.

If Your Home Failed to Sell

Why listings expire, the mistakes that cost sellers months, and the plan that gets a home sold the second time.

Get the guide

Tell me where to send it.

Find out what your home is worth

A real number from someone who sells in your area. Not an algorithm.

Call or text Ray at 562-754-3469